臺灣伍中行｜自府城延陵堂以來
道光十七年，一八三七年，吳氏先祖自福建渡海，落籍臺灣府城，以吳姓「延陵」為堂號。家族自此在臺南生根。
日治時期，西村商社在基隆、臺北、臺中、臺南、高雄設立直營商號，經營茶葉、清酒、烏魚子與四方南北珍貨。一九四五年，日人離臺，五城商號交由五位店長共同承接，更名「伍中行」。當時的臺南店長，正是延陵堂第四代吳棟樑。
戰後數十年間，伍中行是許多臺灣家庭辦年貨的必經之處。吳棟樑更在「連鎖」一詞尚未普及的年代，就構想以統一的方式經營五城商號。這個構想最終沒有實現，卻預見了半世紀後臺灣零售的樣貌。
時代更迭，商行漸歸沉寂。第六代吳傑熙接掌家業後，在臺南老倉裡發現一批一九四四年的芎林老茶：戰爭結束前夕製成，因政權交替而停止出口，就此封存了半個多世紀。這批茶，讓伍中行決定以茶重新開始。
今日的百年伍中，同時承接延陵堂的家族堂號與伍中行的商號記憶。守藏跨越近一世紀的陳年老茶，甄選臺灣高山茶與普洱，延續兩個名號共同守護的一件事：讓時間，留在一盞茶裡。
「府城百年・韻傳千年」
Wu Chung Hang | Since Yan Ling Tang
In 1837, the seventeenth year of the Qing emperor Daoguang, the Wu family crossed the strait from Fujian to Tainan, Taiwan’s old capital, and settled under the ancestral hall name Yan Ling Tang.
In the Japanese colonial era, the Nishimura Trading Company kept houses in five cities, Keelung, Taipei, Taichung, Tainan and Kaohsiung, dealing in fine provisions: mullet roe, sake, milk powder, dried delicacies, and tea. In 1945, as Japanese rule ended, the five houses passed jointly to their five managers and took a new name, Wu Chung Hang. Here, Wu is 伍, the formal character for five. The manager in Tainan was Wu Tung-Liang, fourth generation of Yan Ling Tang.
For decades, Wu Chung Hang was where Taiwanese families came for the finest provisions of the Lunar New Year.
Tea was always on its shelves. When Wu Chieh-Hsi, the sixth generation of Wu Chung Hang, took over the house, tea rose from one provision among many to the heart of the brand: aged teas from across the past century, Taiwan’s oolongs of every roast, and Pu-erh.
Through the Qing, Japanese rule and the decades since, the family has kept its name, its hall and its roots in Tainan. Today, Centennial Wu Chung still offers the aged soy sauce of its provisions tradition, true to a house built on fine food.
「A Century of Heritage, An Eternity of Craft.」
道光十七年，一八三七年，吳氏先祖自福建渡海，落籍臺灣府城，以吳姓「延陵」為堂號。家族自此在臺南生根。
日治時期，西村商社在基隆、臺北、臺中、臺南、高雄設立直營商號，經營茶葉、清酒、烏魚子與四方南北珍貨。一九四五年，日人離臺，五城商號交由五位店長共同承接，更名「伍中行」。當時的臺南店長，正是延陵堂第四代吳棟樑。
戰後數十年間，伍中行是許多臺灣家庭辦年貨的必經之處。吳棟樑更在「連鎖」一詞尚未普及的年代，就構想以統一的方式經營五城商號。這個構想最終沒有實現，卻預見了半世紀後臺灣零售的樣貌。
時代更迭，商行漸歸沉寂。第六代吳傑熙接掌家業後，在臺南老倉裡發現一批一九四四年的芎林老茶：戰爭結束前夕製成，因政權交替而停止出口，就此封存了半個多世紀。這批茶，讓伍中行決定以茶重新開始。
今日的百年伍中，同時承接延陵堂的家族堂號與伍中行的商號記憶。守藏跨越近一世紀的陳年老茶，甄選臺灣高山茶與普洱，延續兩個名號共同守護的一件事：讓時間，留在一盞茶裡。
「府城百年・韻傳千年」
Wu Chung Hang | Since Yan Ling Tang
In 1837, the seventeenth year of the Qing emperor Daoguang, the Wu family crossed the strait from Fujian to Tainan, Taiwan’s old capital, and settled under the ancestral hall name Yan Ling Tang.
In the Japanese colonial era, the Nishimura Trading Company kept houses in five cities, Keelung, Taipei, Taichung, Tainan and Kaohsiung, dealing in fine provisions: mullet roe, sake, milk powder, dried delicacies, and tea. In 1945, as Japanese rule ended, the five houses passed jointly to their five managers and took a new name, Wu Chung Hang. Here, Wu is 伍, the formal character for five. The manager in Tainan was Wu Tung-Liang, fourth generation of Yan Ling Tang.
For decades, Wu Chung Hang was where Taiwanese families came for the finest provisions of the Lunar New Year.
Tea was always on its shelves. When Wu Chieh-Hsi, the sixth generation of Wu Chung Hang, took over the house, tea rose from one provision among many to the heart of the brand: aged teas from across the past century, Taiwan’s oolongs of every roast, and Pu-erh.
Through the Qing, Japanese rule and the decades since, the family has kept its name, its hall and its roots in Tainan. Today, Centennial Wu Chung still offers the aged soy sauce of its provisions tradition, true to a house built on fine food.
「A Century of Heritage, An Eternity of Craft.」
